Stephen Williams for Sheriff Campaign
AdZilla recently helmed the campaign for the eventual winner of a hotly contested sheriff’s election in Lincoln Parish.
Our client, Stephen Williams, began the campaign trailing 7 points behind a candidate who had 42 years of law enforcement experience and more name recognition. The race also included a third candidate who was a highly respected former sheriff’s deputy.
AdZilla crafted a media campaign – social media, direct mail, brochures, video/TV spots, print ads, radio spots, and signage – that emphasized Williams’ 26 years with the sheriff’s department and consistent hard work, beginning as a patrol deputy and moving up through the ranks the old-fashioned way. At the time of the campaign, he was Chief Deputy – second in command, overseeing all departments and divisions of the sheriff’s office.
Williams' outstanding record in the fight against illegal drugs in Lincoln Parish was another critical aspect of the media campaign. He was appointed to the Lincoln Parish Narcotics Enforcement Team (LPNET), where he established an impressive track record and was eventually tapped to supervise LPNET.
This campaign – stressing his hard work and many successes in the sheriff’s department – resulted in a resounding victory.
The outcome: Stephen Williams won the election in the primary with 51% with the other candidates coming in at 31% and 18%, respectively. No runoff was needed!
Work from the Stephen Williams for Sheriff Campaign
Fresh Out of the Oven!
Our newest video is a short commercial spot for Argent Financial to be used during the intermission of of a webinar.