We listen, we learn, we comprehend, we respond, we create, and most importantly ... we deliver.
Steve and Shane have worked together for more than 20 years. They are a team. They know how to play off of and balance each other’s areas of expertise (and know who enjoys doing what AND who’s better).
Their combined experience and history makes them more efficient, better communicators, and better able to work together to achieve the best results for their clients.
Steve began his career in the media industry as a sportswriter for the Las Vegas Review-Journal. From there, he moved on to serve as director of the public relations department at Merica, Burch & Dickerson, one of southern Nevada's largest advertising agencies. He eventually left MB&D to start his agency – The Team Advertising and Public Relations, which had a diverse client roster, including a casino corporation (Circus Circus Enterprises, Inc.), large homebuilders, a cell phone provider, banks, a hospital, accountants, an auto parts chain, and various other businesses
After becoming a family man and looking for his own “Mayberry” to raise his children, he decided to relocate The Team to Ruston, Louisiana … far away from and different in every sense than life in Sin City.
In Ruston, The Team thrived – and grew exponentially – eventually branching out into magazine publishing. Steve successfully helmed the launch of a sporting and outdoor magazine, Recreation Life, before going onto create – and successfully publish for more than 20 years – State-by-State Gardening magazines. SBS began with one title, Louisiana Gardener, eventually expanding to 21 state-specific gardening magazines.
With that chapter now closing, Steve is returning to his advertising roots with AdZilla. But he returns with the expertise of all sides of the advertising coin – buying, selling, and creating advertising – as well as websites, e-newsletters, social media campaigns, and more.
At some point during this evolution, Steve discovered a new interest and knack for working on political campaigns and lobbying for a regional sports complex.
Steve has written hundreds of effective, sales-generating online ads, print ads, radio spots, television commercials, and brochures. But his main value now is as a strategic thinker: analyzing the needs and objectives of AdZilla’s clients and making recommendations on media, message, budgets, and execution. In other words, he makes sure our clients’ money is spent wisely.
Vice President, Creative Director
Shane, who has a Bachelor of Arts in graphic design from Louisiana Tech, is the creative guru and workhorse at AdZilla. He has a vast portfolio of work encompassing virtually every communication medium that exists: print, billboards, digital, website design, video production, and more. His impeccable work also includes packaging, logo design, photography, video shooting and editing, and more.
Shane has a scarily innate sense of how to best use color, fonts, photography, and layout in many mediums. And clients often comment on what a great guy he is and how easy he is to work with.